CRM Specialist

  • Indefinite
  • Full time
  • Remote
  • Marketing Team


Barkyn delivers health and happiness to pet families around the world.

We are an ambitious, forward-thinking startup on a big mission! We’re not only changing the pet market, but we’re also reshaping the way the e-commerce experience should feel: human, personalized, seamless, and beautiful. We were considered one of Europe’s Top 100 Startups by Wired, a Top Startup by Linkedin, and a success case by Web Summit and the British magazine Monocle.


We're creating a loved brand in Europe, and this is where your story begins!

As a CRM Specialist, you will be crafting our communications with customers, defining our customer retention strategy, and iterating on optimization strategies. Your main mission is to increase our retention rates across our customer cohorts.

Specifically, we expect you to:

  • Plan and deliver CRM strategies to increase loyalty and retention;
  • Conduct regular analysis of our data to find the best approaches to communicate with our segments;
  • Design and build funnels/customer journeys for all our audience segments to improve loyalty and retention;
  • Oversee direct communication with customers through our CRM platform;
  • Ensure the CRM platform captures all required information at key points in the customer cycle;
  • Work alongside our Tech team to ensure all platform technical requirements are met;
  • Map customer journeys by analyzing touch points and maximizing commercial opportunities with this information.
  • Monitor and maximize customer lifetime value strategies;
  • Segment our customer database and maintain lists of segmented customers on an ongoing basis;
  • Develop strategies for testing all aspects of a CRM and making sure the most effective approach is always taken.


  • At least 3 years of relevant experience in a CRM environment;
  • Experience with managing complex cross-functional metrics;
  • Experience with different retention strategies ideally for a subscription-based business;
  • Experience with the Klaviyo CRM platform.

Brownie Points:

  • Experience with copywriting;
  • Past experience at a high-growth D2C startup;
  • Dog owner.